WHAT IS ORM AND WHY IS IT IMPORTANT?

WHAT IS ORM AND WHY IS IT IMPORTANT?

What is ORM and Why is it Important? -Reputation management is one very important aspect of your life you shouldn’t ignore for anything. (ORM) – Online Reputation Management is a “process” of maintaining or improving a positive name for yourself of your brand. This is simply “addressing with caution” the reputation threatening materials found on the internet and also the avoidance of one finding its way to the face of the public. But constantly oozing out positive and value oriented materials to the public to enhance credibility, trust and maintain a great image publicly and privately.

Your reputation is our top priority as we are kin on unflattering news, pictures, blog posts, negative reviews and comments concerning you, your business, brand, products and services offered by your company. Negative information can find its way to the internet and spread instantaneously throughout the world, hence damaging your reputation and affect your ROI. ORM is something worth considering for everyone.

What is ORM and why is it important? -How can ORM add value to your Business? Prospective customers are always on the lookout and are ready to change their purchase decisions when they see bad reviews, negative blog posts and comments which if not managed can spread in various channels such as: search engine results and social media networks. The effect of these are most times gravely and it affects your brand and your business. That’s why it’s very important to have your online reputation monitored and have every negativity removed—while proactively building a positive and valuable reputation. It is also important to do a Google search about yourself or your company from time to time and if you don’t like what you see then reach-out to 36Zero, let’s fix it for you. 44% of adults online usually conduct a search for information about someone or brand whose services or advice they seek in a professional capacity. 50% of ALL Internet users over the age of 18 have left a review online 78% of Internet users conduct product research online; they believe reviews are the most credible form of advertising 80% of people surveyed had changed a purchase decision due to a bad review they saw online.

What is ORM and why is it important? -Online Reputation Management can change negative buzz, protect and nurture your brand equity, impact sales and revenue. Reviews Represent Reputation Online reviews are crucial for today’s businesses. Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read and can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what’s good. 59% of their users considered customer reviews to be more valuable than expert reviews 60% of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negative one 70% of Americans now say they look at product reviews before making a purchase 70% of global consumers trust online consumer reviews, making them the second most trusted form of advertising behind earned media like word of mouth 71% of online shoppers read reviews, making it the most widely read consumer-generated content 71% used keyword searches to find products 80% of online shopping time is spent researching products rather than buying them 92% deemed customer reviews as “extremely” or “very” helpful 92.5% of adults regularly or occasionally research products online before buying.

What is ORM and why is it important? -What Are Your Competitors Doing? Most of them employ the services of an agency who will use monitoring tools and aggressively build follower-ship, positive reviews, press releases and articles to increase engagement,awareness and conversion. Also the agency are actively engaged in social networks to influence their target audience. They are constantly managing their online reputation, which in turn increase their conversion rates and business standing. In a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (Marketing Experiments Journal) 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (CompUSA & iPerceptions study) Conversion rates are higher on products with less than perfect reviews (less than 5 stars) than those without reviews at all, indicating that the customer feels that the product has been properly reviewed by other customers. (Burpee) 39 percent of those who bought from sites with reviews cite the reviews as the primary factor influencing the purchase decision. (Foresee Results Study) 96% of these ranked customer ratings and reviews as an effective or very effective tactic at driving conversion. But only 26% of the 137 top retailers surveyed offered customer ratings and reviews. (Forrester) User-generated ratings and reviews are the second most important site feature behind search. Retailers who adopt ratings and reviews as a differentiation and retention strategy will gain market share.

What is ORM and why is it important? -We are in the connected economy where Online reputation has become more and more important because online users are increasing at exponential rates and are more connected with each other via various devices and online platforms. The current rate of online users search for local business via social network is around 70%. It is a perfect platform to build your online reputation. Social media giants are growing. Facebook has over 1 billion monthly active users has at 2012. Mobile Internet users are fast outnumbering desktop computer Internet users, LinkedIn has 87 million users, Twitter had about 200 million monthly active users in 2012. Social networks continue to grow today and this trend gives people more opportunities to interact with each other, as well as research about products and services on the Internet. The growth in mobile adoption means it will be easier to stay online and leave or read product reviews. Your business can either suffer or benefit from this trend, depending on how well you manage your online reputation.

Why Choose Us? Working with us would give you an edge over others as we would be paying attention to your online reputation. It means you can focus on your core business without worrying about your reputation on the Internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online. Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effective way of maintaining your image in the online world. It also means you will have the opportunity to weaken your negative image by facilitating the publication of more positive reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments online is hard to trust. Let us help you turn things around. You’ll see some immediate results such as the appearance of more positive reviews and comments. However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months. More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation. You need to be prepared as well. Start with proper ORM for your business today.

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