SOCIAL MEDIA HACKS FOR PERSONAL BRANDING
Hello champ, here are step to step ways on how to build your personal brand on social media. So Pause a bit, cross your legs, take a deep breath as we take you on a dive journey to best practices on social media hacks for personal branding. It is pertinent that as a business person or an Entrepreneur looking at getting lots of traction about your brand; paying attention to your personal branding is very important.
We currently live in a world where big companies around the world are looking at people’s social media profile before they give them jobs. So your social media profile is your new CV and should be well arranged to appeal to people. Having a great personal brand on social media will open you up to lots of opportunities, and would help grow your brand persona.
Below are few tips you should try out right away.
- CREATE A LOGO FOR YOUR PERSONAL BRAND
Hey awesome, we believe you should be aware by now that having a logo will help position you as a great personality online. In the real world, people pay for brands not product. So if you make attempt in creating an awesome visual identity for your personal brand, it will create a visual hook for people to pair with your brand. By having a logo, you will have more recognition online.
- PRESENT CONTENT AUTHENTICALLY
The old saying that says that content is key comes to play here. Having original contents will position you as a thought leader in your line of business. We live in a world where we have lots of quacks and fake people who reel out copy and paste contents on daily basis. Ensuring you weave and share original contents in your social will give an edge over persons that are fake. Be precise in your delivery. Don’t use shorthand to write your articles.
- CREATE AND SHARE KILLER CONTENT ON A REGULAR BASIS
There are millions of people on social media that are looking for what to feed themselves with – killer contents.
Having a killer contents will mean that your contents will be data driven well backed up with facts, must be unique and grammatically correct.
- SHARE COMPELLING STORIES
Everyone love stories. In fact it is in the Nigerian constitution that the people love stories and are ready to comb every nook and cranny in the city to get new gist. Remember tales by the moonlight? Remember the great Okonkwo in tales by the moonlight?
The characters in that drama used to tell very compelling stories that kept audience glued to their television set back in the days. Scientist claims that human beings have a neurological response to storytelling. There is this sorta feeling you get when you get to hear the line: Story Story?
The effect of storytelling is powerful that it is not easy to ignore.
So having a unique brand story will increase your social media fan base and would make you gain lots of followers.
- HAVE A NICHE
Niche marketing is what is invoked at the moment. People tend to do business with folks on social media they feel have a peculiar business line they usually advertise and are consistent about it. Your niche will differentiate you from other people that are in same line of business with you. Let’s say you are a public speaker that focuses on Entrepreneurship and you usually feed your audience with lots of entrepreneurial tips. The effect that would have is that when people are looking for a thought leader on Entrepreneurship, your name will always pop up first.
- DEVELOP A PERSONAL BRAND TAGLINE
Simply develop a personal tagline or a mission statement. What do you want people to know you as? Create it right away.
- USE A PROFESSIONAL PORTRAITS
Take some time out and take very professional portraits of you. Images communicate whole lots about one’s personality. Using visually appealing images on your social media pages would create the right impression in the minds of your audience about you.
- SHOW THOUGHT LEADERSHIP IN YOUR CONTENTS
Are you a photographer? Why not take to share tips on your work. Are you a lawyer? Why not share contents that educate people on human rights laws. Are you a dietician? Why not share contents that educate your audience why they should take the right diet and make a point of duty to eat early and not late in the night. Are you a fitness trainer? Why not share thoughts on why everyone should take health and fitness seriously? It is very simple; be a thoughts leader in your field os specialization and you would gain reputation on social media.
- STAY CONSISTENT ON SOCIAL MEDIA
For a fact, we should get it at the back of our mind that if we don’t stay consistent on social media, we will lose lots of followers. Again, if you don’t build and maintain a high profile social media presence, your account will suffer a great demise. Algorithm will hid you from your audience.
- ENGAGE WITH YOUR AUDIENCE
Everything you do on social media revolves around your audience and followers. So as someone looking to build a positive image with your social connects, you must always comment, like and engage on post by your followers. It is a two thing. Same way people comment on your post, you should reciprocate same gesture to them.
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