NOT PAYING ATTENTION TO ANALYTICS.
DIGITAL MARKETING MISTAKES TO AVOID, When it comes to digital marketing, there’s no such thing as “set it and forget it”. Campaigns require constant maintenance and oversight, and that means checking in regularly to measure performance. That’s not to say you need to sweat over your visitor metrics. You should rather pay attention to macro trends. Remember that Google Analytics is FREE, it helps you track the effectiveness of your social engagements. It helps you track the mobile browsing impact of your website, and finally helps you detect your website bounce rate.
JUMPING ON EVERY NEW HOT TREND.
In digital marketing, there’s always a delicate balance between staying current, and jumping on the bandwagon. Things change fast, and brands and marketers need to be up to date on the latest technologies and strategies, or risk falling behind the competition. The truth is that it’s a bad idea to blindly follow the latest trends without first gaining an understanding of how implementing a new idea or technology will benefit your brand.
TARGETING THE WRONG AUDIENCE.
DIGITAL MARKETING MISTAKES TO AVOID, The first step to establishing a digital marketing plan, is having a clear understanding of your audience and the specific results you want to achieve. Knowing who your ideal customer is will ensure that your content resonates with their interests, pains, and problems. Therefore, you’ll attract the right audience every time.
POSTING ON SOCIAL MEDIA WITHOUT AN END GOAL.
We all remember the post Mark Zuckerberg released earlier this year on Facebook regarding focusing on meaningful interactions. “…we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.”
This later reveals how Facebook users will see fewer posts from brands and businesses. Except, that it should encourage one thing which is meaningful interactions between people.
- Your post should educate, entertain, or inspire.
- Spend time crafting great headlines to stand out. Questions, facts, and how-to’s work well on social media.
- Encourage engagement by responding to each comment.
- Live videos are all the rave on Facebook and Instagram. Use them to your advantage to build authentic relationships with followers.
NOT REFINING YOUR SEO STRATEGY.
DIGITAL MARKETING MISTAKES TO AVOID, Improving your SEO is a top skill to increase visibility in search and help your business get found by your target audience. The good news is that there are time-tested SEO techniques, that continue to help websites and blog posts show up in search engines.
Some of these include:
- Including your primary keyword in the title tag, meta description, URL, and naturally and semantically throughout your post.
- Adding visuals and interactive content to improve dwell-time.
- Including authoritative back-links.
LEARNING FROM OTHERS MISTAKES.
Every digital marketer is going to commit errors in the launch of a campaign. Digital marketing campaign mistakes are part of the journey. Now that you know some of the most common blunders. You can be proactive in setting up your next campaign so you can avoid them.
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