LINKEDIN HACKS THAT CAN DELIVER 100% : While LinkedIn seems like the perfect place to promote content, sometimes it gives content marketers an Ice reception. This happens to a lot of us, you just need to know some of the etiquette rules on LinkedIn.
How to promote content on LinkedIn in 6 ways:
Post daily, and post right. If there’s one thing you can do to promote your content on LinkedIn, it would be to publish a new status update every day.
Just once a day is good, and you can even skip the weekends. You’ll get double the engagement if you include links in your updates.
Include images and videos. You’ll get 98% more comments with an image, and 75% more shares with a video. Post in the morning as early in the morning as 6 or 7am your time. LinkedIn is the corporate world.
Build your following. Let’s say you’ve just queued up a bunch of awesome LinkedIn status updates, all built according to the best practices above. That’s great. But who’s going to see them? Now you need some connections. A lot of connections. But you don’t want just any connections. You want people in your industry. Why? Because if someone isn’t in your industry, how likely are they to read, share and engage with your content?
So go after the people who are your ideal readers – your ideal clients, or customers, or peers. Its always more engaging and appealing to personalize your invitation when adding a connection on LinkedIn, Do not just click the invite button.
Use Groups. LinkedIn Groups are a content promotion candystore – if you know how to use them. But a lot of people either don’t know how to promote their content politely, or they don’t care too much if they irritate other group members. Read the group’s rules about promoting content before you do anything. If you do promote content, promote other people’s content as much as you promote your own.
Don’t promote content all the time. Once a week should be the maximum. Once a month is more polite. The best way to promote content is to find a discussion that is directly related to your content. Add a thoughtful and helpful comment that includes a link to your content. Don’t sell your link – include it as if it was a reference. This will take 5-6 times more work than just auto posting. But it’s the most ethical and effective way to promote content.
Use Pulse, LinkedIn’s Publishing Platform. Pulse posts can get massive exposure. They can deliver more traffic and attention than if you published the same piece on your site. Unless, of course, you’ve got a super-popular blog.
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